the importance of websites in the airline industry

Internet has become a strategic distribution channel for airline ticket sales. For some airlines, especially low cost companies, it can be the only means of distribution.
With over 1,500 million people now using the Internet, it has become crucial for airlines to think about defining their online business as a keystone of their marketing policy.

According to ACEM, the Spanish Association for eBusiness and Relationship Marketing, electronic sales in Spain reached a turnover of 1,327.3 million euros in the third quarter of 2008, a 32.9% increase over the same period in 2007, with a total of 17.1 million operations.  Air transport was responsible for 12.2% of this turnover.

The following key points should be taken into consideration in the conception of an ideal website for airlines. lee el artículo completo…


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agosto 20, 2009 (casi comiendo) | Airlines, Online marketing, Strategy | marketingforairlines | |
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