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ITurismo – International congress in Innovation&Technology
Networking consists in the development of a network of professional and personal contacts, allowing access to like-minded businesses and people as yet unknown by using current contacts to provide access to their social networks.
Online business networks have become popular as a result of the social networking boom that of the last few years but they can also be built up in the physical world. Participation in events for making contacts between companies and people with a common interest in a particular subject can be particularly effective.
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These events all tend to share the common denominator of providing a chance for “players” to get to know each other personally and thereby gain mutual benefit. This may take the form of an exchange of ideas, of different ways of developing a project; but it is also possible reach greater commitments, setting up partnerships for the development of business projects, professional cooperation, research teams etc.
The concept is simple, if two people or companies share the same interests, then it could well be beneficial for them to meet up and perhaps start even working together, increasing the potential that could be developed by each working alone
An initiative of this type aimed at the tourism industry is to take place in Rome on the 1st and 2nd of December: the Congresso Internazionale di Innovazione e Tecnologia per Dirigenti di Aziende Turistiche. This event aims to bring together different business sectors: tourism institutions, airlines, airports and companies working in marketing, technology and other related services. lee el artículo completo…
Otras entradas que pueden interesarte:
- MIC Tourism Technologies by Microsoft
- a wi-fi christmas gift at airports
- the importance of websites in the airline industry
- symbiosis between airlines and destinations
- the corporate profile
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mobile marketing and airlines
According to the 2009 Netsize Mobile Marketing Survey: “Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” mobile marketing is becoming a force to be reckoned with as part of integrated marketing strategies.
56% of the experts surveyed reported that they are already using mobile phones for gaining new customers but the percentage rose to 64% if the goal was to keep customers and promote loyalty.
For airlines this mode of contacting customers is ideal for attaining direct, personalised communication. A simple way of providing services and assistance which at a low cost to the company gives rise to heightened user satisfaction.
Most airline customers possess a mobile telephone and tend to hold on to it both before and during flights which means that information related to the flight or ground services can be easily communicated such as directions to the departure gate, announcements of delays or the confirmation of the availability of other services pre-booked for arrival (confirmation of hotel transfer services or vehicle hire for example).
In this way users’ mobile phones can be used for lee el artículo completo…
Otras entradas que pueden interesarte:
- Strategic marketing for airports
- on-line marketing for airlines
- airlines and web 2.0
- code sharing as a competitive weapon
- e-mail marketing
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airlines and web 2.0
Web 2.0 has opened up new marketing and communication opportunities for airlines.
Web 2.0 is based by definition on conversation, on direct, personalised contact. Businesses are no longer distant, far-off entities and customers become more than just anonymous voices. Participation in this virtual community boom could mean significant profits for airlines. However, the approach should be significantly different from the criteria employed in traditional websites.
The rules of the game are different here, lee el artículo completo…
Otras entradas que pueden interesarte:
- on-line marketing for airlines
- managing communication in times of crisis
- mobile marketing and airlines
- the importance of websites in the airline industry
- ITurismo – International congress in Innovation&Technology
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MIC Tourism Technologies by Microsoft
MIC Tourism Technologies by Microsoft is the world’s first technology centre dedicated specifically to tourism and was recently opened at the Parc Bit in Majorca. It was set up through a cooperation agreement with the Balearic Islands Regional Government (Govern Balear). The selection of this location can be put down to the strong links of the area to the tourism industry and specific technological developments for the sector. At present over twenty international airports and airlines, 50,000 marina moorings and half a million hotel beds are managed through software developed in the Balearic Islands. lee el artículo completo…
Otras entradas que pueden interesarte:
- ITurismo – International congress in Innovation&Technology
- symbiosis between airlines and destinations
- the corporate profile
- airlines against high speed trains
- physical brand design
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