-
Links
- marketing for airlines - Marketing services for airlines (english)
- amara, ingeniería de márketing - Marketing Consultancy Services (spanish)
airlines and CO2 emissions
Airlines are have their share of responsibility in the generation of negative impacts on the environment due to CO2 emissions into the atmosphere.
Some airlines have taken steps to lessen these impacts, however as yet they do not seem to be sufficient. The more efficient actions point to the need for more modern fleets, meaning reduced fuel consumption and therefore lower emissions, as well as searching for and using new, less contaminating fuels. Both measures require substantial investments for their implementation and although immediate benefits will be gained by the environment, businesses fear a high financial impact in their structures in the short term. lee el artículo completo…
Otras entradas que pueden interesarte:
- the importance of ancillaries for airports
- symbiosis between airlines and destinations
- the corporate profile
- code sharing as a competitive weapon
- loyalty systems
Tu comentario |
Email This Post
| | Visita nuestro website
managing communication in times of crisis
At certain times all organisations face critical moments, unexpected events with unforeseen consequences. These may affect the company itself as well as having potential knock-on effects on customers and stakeholders.
Both airlines as well as airports will have to face such situations fairly regularly, ranging from delayed or cancelled flights to other more serious incidents.
Successful crisis resolution will find a solution to any problem that has occurred, but will also successfully manage communication. lee el artículo completo…
Otras entradas que pueden interesarte:
- the importance of websites in the airline industry
- airlines and web 2.0
- e-mail marketing
- the corporate profile
- loyalty systems
Tu comentario |
Email This Post
| | Visita nuestro website
the importance of microsegments
One basic premise of a good job of marketing is to not lose sight of who the customers are and of their needs and preferences. The performance of a good segmentation of the target can become a valuable technique towards the identification of interesting business opportunities.
Sometimes the identification of even minority interests may be enough for building a new product or service or even a new business. One case in hand is Pyrenair, an airline designed with skiers in mind.
With the objective of meeting the needs of this very specific group it is now in its third season flying to Huesca, linking the Aragonese Pyrenees with Valencia, La Coruña, Palma de Mallorca, Madrid and via Barajas, the Canary Islands.
The initiative was the brainchild of two keen skiers who are well aware of the requirements of their target group. lee el artículo completo…
Otras entradas que pueden interesarte:
- Strategic marketing for airports
- the importance of ancillaries for airports
- loyalty systems
- the importance of websites in the airline industry
- inflight advertising
Tu comentario |
Email This Post
| | Visita nuestro website
inflight advertising
Inflight advertising is not a new concept. Personalised spaces or objects such as headrests, trays as well as magazines and audiovisual messages have all been used for advertising purposes.
This additional source of revenue for airlines may mean lower prices for other items and for advertisers it can represent an ideal opportunity to reach a highly receptive audience that is literally captive.
Here are some statistics:
QMedia
85% of long-distance travellers recalled some type of inflight advertising or promotional material. The figures were higher for business class and high frequency passengers.
86% of customers are flying in a positive mood, and are hence more likely to be receptive to advertising messages.
Triad Consulting Group
On flights of over an hour, 9 out of 10 airline passengers used their tray for 15 minutes or more. In short flights of an hour or less, the figure stood at 82%
92% of airline passengers were still able to recall advertising messages a few hours after arrival.
This would seem to be an appealing way of getting to potential customers but only insofar as it responds to the right strategy. lee el artículo completo…
Otras entradas que pueden interesarte:
- glamour vs. pricing
- physical brand design
- the importance of microsegments
- a wi-fi christmas gift at airports
- is low cost private jet travel possible?
Tu comentario |
Email This Post
| | Visita nuestro website