is low cost private jet travel possible?

Jets

The current economic crisis has affected the volume of business class and private flights which have been partially redirected to the offers of low cost carriers.

This flow is related to the need of many companies to reduce costs, but does not mean that if the price is right, there is no demand for the service, especially when savings in the ticket price may be counterbalanced by the long hours company executives spend in boarding queues, check in desks, and waiting for delayed flights, missed connections, etc.

Some planned initiatives in Spain to offer private flights at a moderate cost have not proved feasible, mainly for not having the right aircraft. It seems that the Eclipse 500 model that had been chosen originally because of its advantage of operating at a cost of approximately €1,500 an hour, with capacity for four passengers, failed, when in 2009 the  European Aviation Safety Agency withdrew the certification that had been originally approved on 21st November 2008. EASA stated that the certification had been withdrawn due to “administrative as well as technical reasons.” These reasons were related to financial problems,  to the Eclipse’s outstanding obligations against EASA, and payment for certification services.

Other companies lee el artículo completo…


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febrero 24, 2010 (tarde, tarde) | Airlines, Strategy | marketingforairlines | |
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airlines and experience marketing

The desire to fly seems to be a constant human aspiration. Aviation has conquered the skies, but it is still possible for airborne experiences to be unforgettable beyond commercial flights.

These experiences are remembered, are etched on our memory for years, and this is the starting point for experience marketing strategies. If consumers associate a brand or product with a powerful experience, then a very special bond is created..

One initiative that is attracting interest is zero-gravity flights. If the selling point of  these flights is the feeling of being as light as a feather, then it is surely possible for this feeling to be associated with the many brands or products that incorporate this as part of their values. It is of particular interest for these flights to be used as rewards or gifts in communication campaigns.

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They are also equally interesting as alternative entertainment and although they cost around $ 5,000, this seems to be no obstacle for those wishing to enjoy the feeling.

Among other companies, ZERO-G (zero gravity) offers the service lee el artículo completo…


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febrero 18, 2010 (casi cenando) | Airlines, Branding, Strategy | marketingforairlines | |
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glamour vs. pricing

Virgin

Flying in the lap of luxury seems to be becoming restricted to a lucky few.

In 2009 the IATA (the International Air Transport Association) stated that a large number of business passengers had chosen to switch to cheaper services, forgoing business class flights, often going for low cost airlines that in order to take advantage of this trend, have opted to attract and retain these new customers with specially developed products and services.

This change in habits has had very negative effects on the financial results of certain airlines. Business class is highly profitable for these companies and, according to IATA statistics, the income from premium tickets, a category comprising first and business class, fell by between 40 and 45% in May 2009 compared to the same month in 2008. This does not appear to be a cyclical downturn that is going to change in the near future. lee el artículo completo…


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febrero 11, 2010 (a una hora terrible) | Airlines | marketingforairlines | |
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airlines against high speed trains

 These two means of transport can either work together or enter into strong competition.

Users’ decisions about which is the best choice on those routes where both services are available are based on four main variables: Cost of service: if the price difference is not too great then this will be the least important variable.

Journey time: airlines have the edge in this respect, although technological advances in high speed rail travel and the creation of routes with a minimum number of intermediate stops will reduce this difference.

Waiting time: this is the key to choice. Airlines have the advantage lee el artículo completo…


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febrero 4, 2010 (a una hora terrible) | Airlines | marketingforairlines | |
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