Marketing for airlines
Strategical & operational marketing for airlines

• Blog
• /about us
• /marketing for airlines
• Subscriptions
• Terms of use
•  

• Links

  • marketing for airlines - Marketing services for airlines (english)
  • amara, ingeniería de márketing - Marketing Consultancy Services (spanish)
Amara, ingeniería de márketing en Facebook

airlines against high speed trains

 These two means of transport can either work together or enter into strong competition.

Users’ decisions about which is the best choice on those routes where both services are available are based on four main variables: Cost of service: if the price difference is not too great then this will be the least important variable.

Journey time: airlines have the edge in this respect, although technological advances in high speed rail travel and the creation of routes with a minimum number of intermediate stops will reduce this difference.

Waiting time: this is the key to choice. Airlines have the advantage in shorter journey times, but when the time required for checking in and boarding the total time increases significantly. In comparison, high speed train travel is much less demanding in this respect, users are not required to be at the station as far ahead as they would be at the airport.

Access at origin and destination: many airports are located on the outskirts of cities, which means that an additional land journey must be made in order to access the desired source-destination.

High speed trains, however, usually stop at a main station in the city centre, preventing or significantly reducing further displacements. Although the contest is open (especially for shorter and middling distances), it is also possible for valuable partnerships to be developed between these two means of transportation.

One option could be to work together in cases where high speed trains could link a city with a major international airport with one that doesn’t. Long-haul flights could then perhaps increase the amount of passengers from neighbouring regions through this rail connection.

Sources: http://www.transport.cat/viewtopic.php?f=14&t=6913 http://www.elperiodico.com/default.asp?idpublicacio_PK=46&idioma=CAS&idnoticia_PK=389104&idseccio_PK=1021

Similar posts:

• Strategic marketing for airports
• airlines and web 2.0
• the importance of microsegments
• on-line marketing for airlines
• e-mail marketing

comments

• Search

• Subjects

  • Airlines (17)
  • Airports (6)
  • Branding (4)
  • Copartnering (1)
  • Events (1)
  • Online marketing (5)
  • Strategy (19)

• Archive

  • febrero 2010 (4)
  • enero 2010 (4)
  • diciembre 2009 (5)
  • noviembre 2009 (4)
  • octubre 2009 (5)
  • septiembre 2009 (3)
  • agosto 2009 (1)