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airlines and experience marketing
The desire to fly seems to be a constant human aspiration. Aviation has conquered the skies, but it is still possible for airborne experiences to be unforgettable beyond commercial flights.
These experiences are remembered, are etched on our memory for years, and this is the starting point for experience marketing strategies. If consumers associate a brand or product with a powerful experience, then a very special bond is created..
One initiative that is attracting interest is zero-gravity flights. If the selling point of these flights is the feeling of being as light as a feather, then it is surely possible for this feeling to be associated with the many brands or products that incorporate this as part of their values. It is of particular interest for these flights to be used as rewards or gifts in communication campaigns.
[SWF]http://www.youtube.com/v/LP9OLX3l64I, 500, 404[/SWF]
They are also equally interesting as alternative entertainment and although they cost around $ 5,000, this seems to be no obstacle for those wishing to enjoy the feeling.
Among other companies, ZERO-G (zero gravity) offers the service out of McCarran International Airport. Aboard a modified Boeing 727, passengers experience a series of 15 parabolas (something like a row of rolling hills) that when a specific speed is reached, including certain scientific factors, intervals of 30 seconds of weightlessness are created for those aboard. A special suit is provided as a keepsake, a party is laid on after landing, and an official certificate proving the achievement is awarded.
Sources:
http://espanol.vegas.com/attractions/off_the_strip/zerog.html #
http://www.microsoft.com/business/smb/es-es/marketing/marketing_sensorial2.mspx
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