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managing communication in times of crisis
At certain times all organisations face critical moments, unexpected events with unforeseen consequences. These may affect the company itself as well as having potential knock-on effects on customers and stakeholders.
Both airlines as well as airports will have to face such situations fairly regularly, ranging from delayed or cancelled flights to other more serious incidents.
Successful crisis resolution will find a solution to any problem that has occurred, but will also successfully manage communication. lee el artículo completo…
Otras entradas que pueden interesarte:
- the importance of websites in the airline industry
- airlines and web 2.0
- e-mail marketing
- the corporate profile
- loyalty systems
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the importance of microsegments
One basic premise of a good job of marketing is to not lose sight of who the customers are and of their needs and preferences. The performance of a good segmentation of the target can become a valuable technique towards the identification of interesting business opportunities.
Sometimes the identification of even minority interests may be enough for building a new product or service or even a new business. One case in hand is Pyrenair, an airline designed with skiers in mind.
With the objective of meeting the needs of this very specific group it is now in its third season flying to Huesca, linking the Aragonese Pyrenees with Valencia, La Coruña, Palma de Mallorca, Madrid and via Barajas, the Canary Islands.
The initiative was the brainchild of two keen skiers who are well aware of the requirements of their target group. lee el artículo completo…
Otras entradas que pueden interesarte:
- Strategic marketing for airports
- the importance of ancillaries for airports
- loyalty systems
- the importance of websites in the airline industry
- inflight advertising
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a wi-fi christmas gift at airports
It has become increasingly more difficult to do without an internet connection, both professionally and personally. It is for this reason that the possibility of wi-fi connections in airports and airlines is such an appealing proposal.
Google has made the wishes of many Internet users come true in the form of a Christmas gift. This is certainly going to have a major impact at a time of the year when many people are travelling and air traffic is intense. Free wi-fi will be made available at 47 U.S. airports up to the 15th January.
This scheme also has its share of seasonal goodwill. When travellers connect to the network at any of the airports participating in lee el artículo completo…
Otras entradas que pueden interesarte:
- airlines against high speed trains
- mobile marketing and airlines
- code sharing as a competitive weapon
- the importance of ancillaries for airports
- airlines and web 2.0
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physical brand design
Is it possible for airlines to make flying a pleasurable experience even before take-off?
There are ways to make this happen. One example is Virgin Atlantic’s futuristic/retro style VIP lounges decorated by its in-house designer Joe Ferry. Passengers can enjoy a cocktail or a session in the spa while their luggage is taken care of and a chauffer waits at the gate to carry out their check-in procedures.
This environment also provides an ideal opportunity for the airline brand to establish contact with passengers.
With this idea in mind Crea International has defined the concept of physical brand design to designate the creation of spaces as the physical expression of a brand with the aim of attaining sensorial interchange with the audience, thus generating a memory-inducing experience.
The concept goes much further than the creation of meticulously designed interiors: lee el artículo completo…
Otras entradas que pueden interesarte:
- airlines and experience marketing
- ITurismo – International congress in Innovation&Technology
- inflight advertising
- MIC Tourism Technologies by Microsoft
- symbiosis between airlines and destinations
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the importance of ancillaries for airports
In recent times airports have started moving away from the mere provision of transport services towards a broader business concept, becoming fully-fledged business centres.
Airport revenue can be divided into two categories, that generated by air traffic and that generated by non-air or ancillary traffic.
Air traffic revenue includes landing fees, aircraft parking fees, fuel supply charges, passenger departure charges and charges for the use of passenger boarding bridges and cargo handling.
Non-air traffic revenue covers the commercial activities taking place within the airport and includes leasing, retail, handling (land assistance to aircraft, passengers and cargo), duty free shops, catering, bars and restaurants, advertising, car hire, parking and others.
In order to attain a clearer idea of non-air traffic services and their importance for airport business some real-life cases have been set out below:
The Spanish airport system is at present composed basically of a network of airports integrated in AENA, a state-owned public company, dependent upon the Spanish Ministry for Public Works.
In 2007 the total amount of ordinary revenue for AENA stood at 3,063 million euros, distributed in the following way:
36% air traffic revenue: landing charges, security charges, passenger fees and charges for the provision of services and the use of the airport
6% non-air traffic revenue: charges for the provision of services and the use of the airport
35% air navigation: en-route and terminal charges.
19% commercial revenue and 4% other revenue: rental of land and premises, vehicle parking and other commercial activities.
As can be seen the proportion of non-air traffic revenue stands at 23%.
Total commercial activities were distributed in the following way: lee el artículo completo…
Otras entradas que pueden interesarte:
- Strategic marketing for airports
- the importance of microsegments
- a wi-fi christmas gift at airports
- symbiosis between airlines and destinations
- airlines and experience marketing
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Strategic marketing for airports
Although airports are highly regulated concerns, which means that that the concept of serving public interest has tended to be deemed more important than other issues such as profitability, cost-saving or efficiency, it is within the realm of possibility to make improvements in these areas through the application of strategic planning criteria that have proved valid for other types of businesses.
A marketing plan can be prepared for an airport in the same way as for any other business. It is obvious that there are specific issues inherent to airports to be taken into consideration, just as there are peculiarities in the construction, textile, pharmaceutical or any other industry.
The starting point should be an analysis of the internal and external situation of the concern, allowing performance of a diagnosis through which strategic marketing decisions and a plan of action can be defined. This analysis should cover lee el artículo completo…
Otras entradas que pueden interesarte:
- the importance of ancillaries for airports
- managing communication in times of crisis
- the importance of microsegments
- a wi-fi christmas gift at airports
- airlines against high speed trains
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| | Visita nuestro website