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airlines and experience marketing
The desire to fly seems to be a constant human aspiration. Aviation has conquered the skies, but it is still possible for airborne experiences to be unforgettable beyond commercial flights.
These experiences are remembered, are etched on our memory for years, and this is the starting point for experience marketing strategies. If consumers associate a brand or product with a powerful experience, then a very special bond is created..
One initiative that is attracting interest is zero-gravity flights. If the selling point of these flights is the feeling of being as light as a feather, then it is surely possible for this feeling to be associated with the many brands or products that incorporate this as part of their values. It is of particular interest for these flights to be used as rewards or gifts in communication campaigns.
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They are also equally interesting as alternative entertainment and although they cost around $ 5,000, this seems to be no obstacle for those wishing to enjoy the feeling.
Among other companies, ZERO-G (zero gravity) offers the service lee el artículo completo…
Otras entradas que pueden interesarte:
- physical brand design
- on-line marketing for airlines
- airlines & co-branding
- Strategic marketing for airports
- mobile marketing and airlines
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the corporate profile
Trying to compete where your product or service is identical to that of the competition is frankly complicated if not impossible. Or at least to do so with a chance of success.
One starting point for a successful marketing strategy is awareness of what makes you different and at the same time attractive and highly valued by your customers. These differential factors contributing to the value of a business are the key to success.
However these factors alone are not enough, you may know about them, your organization may know about them but everybody else may not. This is a problem faced by many businesses that may have the good fortune to be highly differentiated due to one or more of their peculiarities or attributes, but have been unable to get this across effectively.
Their products or services or way of going about things may have won their customers over but the situation is not fully taken advantage of by making it into their calling card. They do not make use of it at all times or with every format employed for reaching their audience.
The approach to organizing efficient communication of these values is through a corporate profile. By defining the profile, the personality of the company is allowed to materialize.
The profile should include: lee el artículo completo…
Otras entradas que pueden interesarte:
- Strategic marketing for airports
- the importance of websites in the airline industry
- loyalty systems
- managing communication in times of crisis
- airlines and experience marketing
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physical brand design
Is it possible for airlines to make flying a pleasurable experience even before take-off?
There are ways to make this happen. One example is Virgin Atlantic’s futuristic/retro style VIP lounges decorated by its in-house designer Joe Ferry. Passengers can enjoy a cocktail or a session in the spa while their luggage is taken care of and a chauffer waits at the gate to carry out their check-in procedures.
This environment also provides an ideal opportunity for the airline brand to establish contact with passengers.
With this idea in mind Crea International has defined the concept of physical brand design to designate the creation of spaces as the physical expression of a brand with the aim of attaining sensorial interchange with the audience, thus generating a memory-inducing experience.
The concept goes much further than the creation of meticulously designed interiors: lee el artículo completo…
Otras entradas que pueden interesarte:
- airlines and experience marketing
- ITurismo – International congress in Innovation&Technology
- inflight advertising
- MIC Tourism Technologies by Microsoft
- symbiosis between airlines and destinations
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airlines & co-branding
Co-branding can be a successful strategy as long as the potential alliance takes place between suitably compatible brands, that is to say when the values proposed by each one are related, complementary and capable of generating synergies. The sharing of similar targets is also important, even when some may be closer to one or another of the allied brands, they will still invite the discovery of the others.
An initiative with these characteristics has been carried out by Vueling together with MTV and Custo BCN; that is to say an airline, a TV channel and an international designer. At first sight their objectives may seem disparate and their type of business quite different but if we take a closer look at the orientation of their products and services, the points of union become clearer, given that they are aimed at a similar or potentially similar audience.
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The brands all share a common identity comprising design, modernity, freshness, liveliness, transgression of traditional concepts, youth, imagination, trendsetting and positioning as love marks.Their initiative has been to propose a unique travel experience. Two aircraft from the Vueling fleet have been personalised with Custo designs and MTV is to provide the in-flight entertainment. lee el artículo completo…
Otras entradas que pueden interesarte:
- is low cost private jet travel possible?
- on-line marketing for airlines
- airlines and experience marketing
- the importance of microsegments
- the importance of ancillaries for airports
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