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airlines & co-branding
Co-branding can be a successful strategy as long as the potential alliance takes place between suitably compatible brands, that is to say when the values proposed by each one are related, complementary and capable of generating synergies. The sharing of similar targets is also important, even when some may be closer to one or another of the allied brands, they will still invite the discovery of the others.
An initiative with these characteristics has been carried out by Vueling together with MTV and Custo BCN; that is to say an airline, a TV channel and an international designer. At first sight their objectives may seem disparate and their type of business quite different but if we take a closer look at the orientation of their products and services, the points of union become clearer, given that they are aimed at a similar or potentially similar audience.
[SWF]http://www.youtube.com/v/2AJZGwKt4bk&hl, 500, 404[/SWF]
The brands all share a common identity comprising design, modernity, freshness, liveliness, transgression of traditional concepts, youth, imagination, trendsetting and positioning as love marks.Their initiative has been to propose a unique travel experience. Two aircraft from the Vueling fleet have been personalised with Custo designs and MTV is to provide the in-flight entertainment. lee el artículo completo…
Otras entradas que pueden interesarte:
- is low cost private jet travel possible?
- on-line marketing for airlines
- airlines and experience marketing
- the importance of microsegments
- the importance of ancillaries for airports
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