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	<title>Marketing for airlines</title>
	<link>http://blog.marketingforairlines.com</link>
	<description>Strategical &#038; operational marketing for airlines</description>
	<lastBuildDate>Wed, 24 Feb 2010 21:02:40 +0000</lastBuildDate>
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		<title>is low cost private jet travel possible?</title>
		<description><![CDATA[The current economic crisis has affected the volume of business class and private flights which have been partially redirected to the offers of low cost carriers. This flow is related to the need of many companies to reduce costs, but does not mean that if the price is right, there is no demand for the [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/02/is-low-cost-private-jet-travel-possible/</link>
			</item>
	<item>
		<title>airlines and experience marketing</title>
		<description><![CDATA[The desire to fly seems to be a constant human aspiration. Aviation has conquered the skies, but it is still possible for airborne experiences to be unforgettable beyond commercial flights. These experiences are remembered, are etched on our memory for years, and this is the starting point for experience marketing strategies. If consumers associate a [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/02/airlines-and-experience-marketing/</link>
			</item>
	<item>
		<title>glamour vs. pricing</title>
		<description><![CDATA[Flying in the lap of luxury seems to be becoming restricted to a lucky few. In 2009 the IATA (the International Air Transport Association) stated that a large number of business passengers had chosen to switch to cheaper services, forgoing business class flights, often going for low cost airlines that in order to take advantage [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/02/glamour-vs-pricing/</link>
			</item>
	<item>
		<title>airlines against high speed trains</title>
		<description><![CDATA[ These two means of transport can either work together or enter into strong competition. Users’ decisions about which is the best choice on those routes where both services are available are based on four main variables: Cost of service: if the price difference is not too great then this will be the least important variable. [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/02/airlines-against-high-speed-trains/</link>
			</item>
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		<title>airlines and CO2 emissions</title>
		<description><![CDATA[Airlines are have their share of responsibility in the generation of negative impacts on the environment due to CO2 emissions into the atmosphere. Some airlines have taken steps to lessen these impacts, however as yet they do not seem to be sufficient. The more efficient actions point to the need for more modern fleets, meaning [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/01/airlines-and-co2-emissions/</link>
			</item>
	<item>
		<title>managing communication in times of crisis</title>
		<description><![CDATA[At certain times all organisations face critical moments, unexpected events with unforeseen consequences. These may affect the company itself as well as having potential knock-on effects on customers and stakeholders. Both airlines as well as airports will have to face such situations fairly regularly, ranging  from delayed or cancelled flights to other more serious incidents. [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/01/managing-communication-in-times-of-crisis/</link>
			</item>
	<item>
		<title>the importance of microsegments</title>
		<description><![CDATA[One basic premise of a good job of marketing is to not lose sight of who the customers are and of their needs and preferences. The performance of a good segmentation of the target can become a valuable technique towards the identification of interesting business opportunities. Sometimes the identification of even minority interests may be [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/01/the-importance-of-microsegments/</link>
			</item>
	<item>
		<title>inflight advertising</title>
		<description><![CDATA[  Inflight advertising is not a new concept. Personalised spaces or objects such as headrests,  trays as well as magazines and audiovisual messages have all been used for advertising purposes.   This additional source of revenue for airlines may mean lower prices for other items and for advertisers it can represent an ideal opportunity to [...]]]></description>
		<link>http://blog.marketingforairlines.com/2010/01/inflight-advertising/</link>
			</item>
	<item>
		<title>code sharing as a competitive weapon</title>
		<description><![CDATA[Code sharing refers to practice where a flight operated by an airline is jointly marketed as a flight for one or more other airlines. The main objective pursued with this is to increase the number of destinations available to customers without having to physically fly to them or the need for large investments. Improvements in [...]]]></description>
		<link>http://blog.marketingforairlines.com/2009/12/code-sharing-as-a-competitive-weapon/</link>
			</item>
	<item>
		<title>a wi-fi christmas gift at airports</title>
		<description><![CDATA[It has become increasingly more difficult to do without an internet connection, both professionally and personally. It is for this reason that the possibility of wi-fi connections in airports and airlines is such an appealing proposal. Google has made the wishes of many Internet users come true in the form of a Christmas gift. This [...]]]></description>
		<link>http://blog.marketingforairlines.com/2009/12/a-wi-fi-christmas-gift-at-airports/</link>
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